For 2015 I am Art Directing my team into wireframing, concepting, user testing, visual design and developing a responsive header and site experience for the Allposters.com brand. We completely re-formatted the site wide header, considering desktop, vertical iPad and iPhone mobile layouts. The home page is also responsive and can re-size or stack depending on display detection of device used by the customer. The conceptial approach relating to all marketing visuals was to bring the product assortment to life for the Allposters brand. The company not only sells a concentration of posters and paper prints, they also feature more 3 dimensional products like tshirts, novelty items, cardboard cut-outs and more. I wanted to bring these tangible items to life and carry this visceral quality to the consumer through the layout and detail shots in the re-design.
This is an iPhone app to support the launch of Art.com's new product type called SwitchArt Magnetic Frames and Prints. The app allows you to order a frame, collect new prints as your décor style changes or create custom prints using your photos as you make new memories. The user can create a product from their camera roll, Instagram or take a photo using the camera. Special peel-and-stick prints adhere to SwitchArt Magnetic Frames like magic. Purchase and hang your frame once. Replace prints often using the iPhone app to order images as you go.
A collaboration project between the culture defining magazine for contemporary art, Juxtapoz Magazine and Art.com. This landing page experience needed to bring to life both the Juxtapoz artists persona as well as their cutting edge artwork. The page would drive customers or collectors to art print products that the young contemporary artists have created. Other marketing assets accompanied the campaign, home page hero, emails, cross collaboration marketing images featured on the Juxtapoz website.
This iPad only app was designed to allow art browsing in a new way. It features multiple categories that can be accessed by spinning the wheel navigation on the left. Once a category is chosen the exterior wheel displays sub groups or features within the category. Each one contains a number of artwork images that the user can then view and shop. For instance, the featured Insiders group is a carefully selected group of art influencers, decorators, writers that have each curated a selection of art for the user to browse.
These three screens are representing the Art.com mobile website experience. Specifically designed for the iPhone or Android phones. I was the Art Director as well as lead designer for this project. The m.allposters.com site experience live on the mobile platform is this exact flow just re-skinned to represent that brand.
This design was a print piece for the Grammy's catalog that each attendee received the night of the event. We had a single page spread to showcase select photographs that we sold to commemorate the importance of the organization and its esteemed participants. There is also a site module for the home page to drive direct site traffic to the buying funnel.
At the inception of this project for Art.com, the initial idea was to create an iphone app that would allow the user to print photos directly from Instagram. At that time there was not an application that leveraged the vast image bank of the Instagram community. I worked directly with a Senior UX Designer to create the flow and interaction. This project had a minimal budget and was worked on after hours and weekends by the two of us. Eventually it turned into a print service to not only leverage Instagram images, but also Facebook or the phone's camera roll.
It was featured by iTunes more than a dozen times, has over 325,000 downloads and generated over $170,000 in revenue for the company.
This tshirt design was a corporate giveaway for the company Art.com. The project idea was to leverage famous artists artwork for the tshirt design. The creative solve that I came up with focused on rare or little known works by each artist, in this case Jean Michel Basquiat, one of the 1980's New York art scene's famous personalities.
I was able to work directly with the estate of Basquiat to license the self portrait for this use as a limited print run. The tshirt is exclusive to Art.com and only licensed for a single print run of 150 shirts.
I worked directly with the editor of Juxtapoz Magazine on this Art.com double page advertisement. We wanted to allow the logo, being the url as well, to merge with the art. In this case we were allowed access by the artist Jane Kim to morph 6 of her amazing pencil drawings into a single image incorporating the Art.com logo.
As Art Director for this video, I developed the concept for the Art.com logo, coming to life as water color drops hitting paper. The project requirements were for an intro video to play at the beginning of their iPhone and iPad apps. They required a bright, colorful and lively intro. The Brand logo had to be incorporated into the design as the focal point. I produced the concept, story boards, source assets and the animated gif that I delivered to the design agency 530 Media Labs to produce. From there I worked with the agency on the Art Direction, QA and final output of the video.
The Meet The Artists landing page and home page hero is a project that the Art.com Brand team created, to highlight younger contemporary artists. Bringing these artists' work to a mass audience. I was challenged with making the page seem young and fresh, delivering on image heavy content, but still with a human element present. The work is fresh and young, so the user experience needed to be on par. The page layout is calling to modern social media sites like Typeverything, Instagram, or Pinterest. Utilizing the square grids of image heavy content, easily skimmed for fast visual consumption.
This is a sample style guide for an Art.com site feature for creating an account and a profile. The guide outlines, fonts, weights, colors, placement, gutters and all other pixel perfect style guide requirements for developers that do not work from Photoshop documents.
Art.com style guide for promotional email campaigns. This guide outlines the use of logo, fonts, colors and provides samples of visual design best practices.
Working with both Visual designers and JR designers I Art Direct the daily email creation of all Brand emails. The samples to the right are a few that I also designed for special email campaigns. All the product photography was shot and re-touched by me. Generally, we try to show the product in a classy and refined way as decor. Open rates and click through were very high on these examples.
This is a print piece that I Art Directed, to help the Art.com customer find products to fit their style or be inspired to build decor. It needed to help them to decorate their space as well as entice them to use the physical coupon pullout at point of purchase. This was a direct to customer mailer, targeting return purchasers, offering a high percentage offer as a physical removable "gift card".
Single page print ad for San Francisco magazine, featuring Art.com's "Pop Up" brick and mortar location for the 2013 holidays.
A good friend and owner of a small but successful business called Magnolia Photo Booth Company commissioned this design for a home brew being served at his wedding. He values hand done work and supports crafty endeavors. The commission was for a vintage and unique beer bottle label design to commemorate the union. They wanted the final product to be wedding gifts from the bride and groom to hand out to the attendees.
The Technology department at Art.com recently moved from project based work flow towards an innovative idea called Streams. Each Stream would be dedicated to an area of the site. Comprised of a strike team that focuses on launching and enhancing a particular area of the site. Generally back-end, checkout, user profiles and cart flow. Each Stream adopted an alias name and motto. These designs were part of a Creative Team design challenge to come up with a visual solve for the Stream Badges.
The San Francisco based art gallery and cultural institution, 111 Minna Gallery approached me to design a Tshirt for their 10 year anniversary. The concept was to play off of their ever reconizable double red barn doors that lead into the large industrial space that also are present within their current logo. I wanted the shirt to feel like a vintage propoganda poster or logo, feeling iconic and bold.
This tshirt design was for Madrone Art Bar in San Francisco. The first shirt design by the bar in a series of art inspired projects. This design was originally a mural that was created for the wall inside the bar. Once made, the shirt was marketing collateral for patrons. This design idea was based on capturing the silhouette of the San Francisco neighborhood that the bar resides in. The triangles are the hills and mountains that make up the city streets and the North Bay headlands.
San Francisco based indie rock band the Harbours hired me to produce a series of album covers for their upcoming releases. Starting with their first CD, then to their second release, which happened to be their first record album LP. I also designed a digital download card that accompanied that first LP. Culminating with the design you see to the right. This was their second and final album LP.
For this design I wanted to play off the album title Parlors and Electrics by creating a fictitious "sound machine". The vintage look needed to capture the essence of an old PA or guitar amp. Exposing switches, tubes, electrical innards, a shell that felt half hand-crafted and half stock.
The wildly successful Magnolia Photo Booth Company with flagship locations in Louisville Kentucky and San Francisco California, contracted me to produce a series of advertisements for San Francisco Magazine, High Fructose Magazine and Modern Luxury Magazine. The ads needed to focus on the quality of the output of the photo strips, the construction of the physical booth as well as capturing the essence of the enjoyment in the moments the photo booth captures.
This was a a promotional print piece designed to be given away to audience members that attended the filming of a television show called The Talk. This particular episode had a feature on Art.com products.
This set of vector icons was produced for a series based on my Southern upbringing, being raised on the Florida and Georgia border. I wanted to challenge myself to work in a silhouette direction, having minimal detail within each icon and really trying to communicate the visual representation through the contour.
I was lead Art Director and co-designer for a logo and landing page experience for a sub brand for Art.com called Art.com Kids. The page was an early responsive exploration in 2012 when the notion of Responsive design was fairly new. The attempt was to make the modules boxy and stackable. Also we needed to surface quite a bit of nav links for SEO value.
This was a contract job for the Williamsburg company Brooklyn Winery. This winery specializes in picking and shipping grapes from Napa and Sonoma Valleys, to New York. They produce special batches of wines, custom produced for high end clients. This wine label was for a generic "red wine" called La Tostada Nuez. I gave three options for the label. All are fairly graphic using colors and fonts to carry the visual design.
An art installation that i produced for a window display on Divisadero Street in San Francisco. The Electric Church was a play on being raised in 1980's sub culture of electronics permiating all children's lives. The decade of boomboxes, television, sitcoms, VHS tapes, cassette tapes, sound systems and arcades. This was my homage, my alter to all things electronic from the 1980's. I created all of the graphics in Illustrator and eventually digitally printed on vinyl or plotted out in vinyl.
Every year Art.com holds a team challenge between all departments around a specific Halloween theme. This particular year the theme was "Witches & Warlocks". Our team of 12, made up of designers and developers came together to collaborate on restoring an old arcade machine with new graphics and 500 original arcade machine games. Most of the graphic layout was created by myself, The witch and warlock drawings were created by designers on the team, the cabinet restoration had various contributors. We chose to feature one of the characters with a monochromatic color scheme on each side of the cabinet. The control panel was custom built by our Senior Developer and the programming of the console had various developers contributing.
A friend approached me regarding her recently deceased father's surf photography documenting the San Francisco surf scene of the 1950's and 1960's. Being a lifelong surfer, the project was very appealing to me and something I really wanted to find a platform for sharing with the local surf community. The work had previously never been seen, so I was able to curate an art show of the photos. I created give away posters, designed all print collateral and built a responsive micro-site to accompany the art opening.
Tshirt design for a kickball game that has lasted 10 years. The concept was to have hands playfully throwing finger signs of the word "Smosh" as the event was titled "Smoshball". The two participating teams respectfully called the Yankums and the Assletics. Fun freelance project.
Barry McGee is one of the most relevant American painters of the end of the 20th century and the beginning of the 21st century. McGee's paintings are very iconic, with central figures dominating abstracted backgrounds of drips, patterns and color fields. He has also painted portraits of street characters on their own empty bottles of liquor, painted flattened spray cans picked up at train yards and painted wrecked vehicles for art shows. This piece is a vector version of one of his trademark characters. I wanted to attempt to replicate the marks and presence of his style. A nod to a great artist and fellow San Francisco Art Institute alumni.
Recently I came across a few old Boy Scout badges from my youth when visiting my parents in Florida. Memories flooded my head of that feeling of accomplishing something with my hands, building something, learning and at the end being rewarded with a symbol of the hard work. Not only was the symbol tangible, it signified communication and acknowledgement. The patch was graphic design at its purest sense, colorful and communicative, yet simple. What I refer to as - depth within restriction.
We wanted to create a Little Lodge patch, that was somewhere in between the nostalgic Boy Scout patch and a State Park Ranger patch. The idea for the giveaway experiment had begun. We collected and bought various clothing items for a month. Sent out an invite to come down to The Little Lodge for free giveaways on a Saturday. We allowed anyone who showed up that day to select a clothing item of their choice, pick the location of the patch to be placed, and our friend Denise Olivera labored to bring it to life.
I am a self taught designer. This particular piece was the first image that I ever created on Photoshop. I learned many of the tools by fiddling around with this image. It was a great learning project and one I will never forget. This piece eventually was outputted 4 feet wide from a digital flatbed printer for a solo art opening that I had at Mark Wolfe Contemporary Gallery.
This design is for World Dodgeball Society's San Francisco team called Dodgey By Nature. The concept was to call back to early 1990's hip hop B-boy era design. A play on the hip hop group's name Naughty By Nature. Just a whimsical design for a fun team.